Claude Lessard
CEO and President, Cossette Communications
Claude is the driving force behind Cossette’s vision, having not only promoted its integrated approach to communications from the very start, but also presided over the implementation of a structure that facilitates the group’s rapid geographic expansion. Claude has been widely recognized in the industry for his innovative, non-conformist management philosophy, based on an integrated approach to communications and three basic values – respect, loyalty and openness.
Claude, who holds a bachelor’s degree in administration (with a specialization in marketing and finance) from Université Laval, is a very active member of the business community. He sits on the boards of a number of companies and organizations: Ronald McDonald House Charities Canada is one of them, as is the Institut de cardiologie de Québec and Université Laval’s Faculté des sciences de l’administration.